We will make your festivities special
Christmas 2020 by Marco Gerbella Orafi leads you into a dreamworld, with myths and fantasy that will fascinate and tempt you with a hint of mystery.
A rich and extensive communication campaign was launched for the promotion of Gerbella Christmas 2020. As part of the press campaign, images and advertisement pages appeared in the main trade magazines that published attractive advertorials dedicated to the Little Jewels collections. In addition, there were social media ADV campaigns and promotional videos.
The idea was to create a dreamlike Christmas populated by imaginary creatures, half-women and half- animals, custodians of ancient knowledge and precious treasures rich in beauty. The atmosphere of winter was conjured up with colours white like snow, ivory like skins and horns and the lightest yellow to recall custard on puddings. The strange mythological characters that populate the sets used, communicate a primitive sense of belonging to the world of nature.
The clothes, the lights, the props… everything speaks of Marco Gerbella Orafi’s Christmas, illuminated by jewels that sparkle on fingers or frame a face, jewels that transmit warmth and elegance, refinement and intimacy, a gift that will tell a story to those who receive them.
“A very strange person stepped out from among the trees… He was only a little taller than Lucy herself and he carried over his hand an umbrella, white with snow. From the waist upward he was like a man, but his legs were shaped like a goat’s (the hair on them was glossy black) and instead of feet had goat’s hoofs.”
from C.S. LEWIS, THE LION, THE WITCH AND THE WARDROBE (The Lion, The Witch and The Warbrobe, 1950))
Christmas is just the time to give Little Jewels. Visit the site, give to others and treat yourself to Little Jewels.
The communication campaign dedicated to Christmas 2020 Marco Gerbella Orafi, in parallel with the promotion on social media, included print advertising with the planning of a series of full-page advertisements and advertorials that appeared periodically on the major Italian specialist magazines from mid-October to the end of December.
Amica November 2020 and December 2020 – Elle n. 44 e n. 46/47 – F n. 46, n. 47, n. 48, n. 49, n. 50, n. 51 – IoDonna n. 43 and n. 47 – Marie Claire December 2020 – Vanity Fair n. 47, n. 48, n. 49, n. 50 – Vogue November 2020 and December 2020.
We presented the company and the jewelry on LA7 in the program Like aired Saturday, December 12.